Ships Automatically
A fresh can before you run out.
Skip Or Reschedule Anytime
Change your date or shade in seconds.
Cancel In One Tap
No phone call, no hoops.
Results That Speak For Themselves
“Six months in and no one can tell - it just looks like my hair. I keep reordering and never think about grays anymore.”
“Two years in. Blends my beard and hair in ten minutes flat. The auto-ship means I never run out before a big meeting.”
“I was skeptical about doing it at home. No mess, no mixing, and it lasts. I just keep reordering - it works.”
= up to 4 boxes of drugstore dyes.
per application, on average.
with a subscription vs one-time.
A single can outlasts up to four boxes of drugstore dye. Subscribing locks in the best price - about $11 saved on every shipment - so staying covered costs less than doing it the hard way.
What To Expect With Simpler
First Application
Grey covered with a natural finish in about 10 minutes. Hair and beard, one can.
Weeks 2–4
Roots start to show - the perfect time for a quick touch-up to stay sharp.
Ongoing
Stay consistently covered with regular re-application. Your auto-ship keeps a can on hand.
Long Term
One reusable can lasts and lasts - real, low-effort consistency over months.
60-Day Money-Back Guarantee
Try Simpler risk-free. If it's not for you, we'll pay you back 100% - including shipping & tax. That's how confident we are you'll keep reordering.
Frequently Asked Questions
Can I cancel anytime?
Yes. Cancel in one tap from your account - no phone call, no email chain, no retention hoops. You are never locked in.
Can I skip or change my delivery?
Yes. Skip, reschedule, or change your shade in seconds from your account.
How do I pick my shade?
Choose the shade that most closely matches your natural hair color.
What if the color isn't right?
You're covered by our 60-day money-back guarantee - contact us and we'll make it right.
Am I locked in?
No. Adjust, skip, or cancel your subscription at any time.
Is it really PPD, ammonia & paraben-free?
Yes. Simpler uses TDS instead of PPD, and contains no ammonia or parabens.
How long does one can last?
Each can dispenses enough product for multiple uses, depending on the amount of hair, beard, or gray.
Does it work on beards?
Yes. Simpler Hair Color works for full coverage on both hair and beard.
How We're Different
Drugstore Dyes
The Easiest Way To Eliminate Gray
Mess-Free Application
No mixing, no drips - just brush and go.
Gentler Ingredients
No PPD, no ammonia, no parabens.
Eliminates Grays
Seamless coverage for a natural look.
Long-Lasting Look
Color that lasts until your next grays grow in.
Free US Ground Shipping & Free Returns
We're so confident you'll love our product, we'll pay you back 100% of the cost, including shipping & tax, if you don't.