























The Easiest Way to Eliminate Gray

Mess-Free Application
No Mixing, No Drips — Just Brush and Go

Gentler† Ingredients
No PPD, no ammonia and no parabens

Eliminates Grays
Seamless Gray Coverage for a Natural Look

Long-lasting, Natural Look
Color that lasts until your new grays grow in

The Easiest Way to Eliminate Gray

Safer†

Simpler

Reusable

All-In-One
Our hypoallergenic 100% vegan formula is made in the USA and uses TDS, which is a safer† alternative and gentler† on your skin if you’re allergic to PPD, a more aggressive ingredient used in many other dyes.
See our full list of Ingredients and important product safety info here.


Help Your Dye Last Longer.
Click to add
Shampoo & Conditioner Bundle

Shampoo

Conditioner