The Easiest Way to Eliminate Gray
Mess-Free Application
No Mixing, No Drips — Just Brush and Go
Gentler† Ingredients
No PPD, no ammonia and no parabens
Eliminates Grays
Seamless Gray Coverage for a Natural Look
Long-lasting, Natural Look
Color that lasts until your new grays grow in
HEAR FROM THOSE WHO ALREADY MADE HAIR COLOR EASY
How We're Different
Drugstore Dyes
Featured Reviews
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Chris L.
Verified Buyer
"Great product""Very easy to apply, looks very natural and keeps my beard soft and healthy looking. Nobody can even tell I'm using it."Full Coverage – Color Box -
Hans U.
Verified Buyer
"Worth the 25 min process""Color really stays on, increasing the time between applications. No itching or burning and no discoloring of the skin. Love it and reordering again."Full Coverage – Color Box -
Ted H.
Verified Buyer
"Great product""Simpler is easy to use. Doesn't irritate my scalp or skin like some other products. Great coverage. This is my 4th order!"Full Coverage – Color Box -
Mohammed A.
Verified Buyer
"Worth the 25 min process""Not messy, easy to apply, doesn't take time and the results are great."Full Coverage – Color Box
WHY MEN LOVE US
Great results!
I loved the product. I enjoy knowing I don’t have to premix and that the bottle is reusable.
So impressed!
The simplicity of it was amazing, and I look and feel 10 years younger. I also love that it is a more natural product with less harsh chemicals.
This stuff is the real deal
This is easy to use, last close to a month and game me my sexy black lol. Easily knocked 10 years off.




