
The Easiest Way to Eliminate Gray
Mess-Free Application
No Mixing, No Drips — Just Brush and Go
Gentler† Ingredients
No PPD, no ammonia and no parabens
Eliminates Grays
Seamless Gray Coverage for a Natural Look
Long-lasting, Natural Look
Color that lasts until your new grays grow in
HEAR FROM THOSE WHO ALREADY MADE HAIR COLOR EASY
How We're Different
Drugstore Dyes
WHY MEN LOVE US
Great results!
I loved the product. I enjoy knowing I don’t have to premix and that the bottle is reusable.
So impressed!
The simplicity of it was amazing, and I look and feel 10 years younger. I also love that it is a more natural product with less harsh chemicals.
This stuff is the real deal
This is easy to use, last close to a month and game me my sexy black lol. Easily knocked 10 years off.


















