Gentler†
It's your only face. Let's treat it right. Our hypoallergenic 100% vegan formula is made in the USA and uses TDS, which is a safer† alternative and gentler† on your skin if you’re allergic to PPD, a more aggressive ingredient used in many other dyes. Our formula does NOT contain Ammonia, Parabens, Lead Acetate, and more. See our full list of Ingredients and important product safety info here
Natural Looking
Our hair color is proudly formulated and made in the USA using premium ingredients that result in a much more natural look, guaranteed, or your money back.
No Animal Cruelty
The hair and beard dyeing industry has been pretty cruel to animals. We don't want any part of that. We're committed to not doing any Animal Testing or Animal Cruelty.
“If you’ve been following me for a while then you know I use mens hair color. I make no bones about it. I’m 60 years old and I’m trying to look a little bit younger. But not for your punk a** I do it for my wife.”