It's your only face. Let's treat it right. Our 100% vegan formula uses TDS, which is safer and gentler on your skin compared to PPD, a more aggressive ingredient used in many other dyes. Our formula does NOT contain Ammonia, Parabens, Lead Acetate, and more. See our full list of Ingredients and important product safety info here

Natural Looking

Our hair color is proudly formulated and made in the USA using premium ingredients that result in a much more natural look, guaranteed, or your money back.

No Animal Cruelty

The hair and beard dyeing industry has been pretty cruel to animals. We don't want any part of that. We're committed to not doing any Animal Testing or Animal Cruelty.

How It Works

“If you’ve been following me for a while then you know I use mens hair color. I make no bones about it. I’m 60 years old and I’m trying to look a little bit younger. But not for your punk a** I do it for my wife.”

C.T. Fletcher 6-time world champion powerlifter