7 in 10 menwith gray hair worry itmakes them look older

It is one of the first visible signs of getting older. For many men, the person staring back in the mirror no longer looks quite like the person they still feel like inside.

Survey source citation and methodology to be inserted before publication.

A man with gray hair looking thoughtfully at himself in a bathroom mirror.
A gray-haired man sitting apart from friends at an evening gathering.
A gray-haired man sitting apart from friends at an evening gathering.

Gray hair can affect more than how you look.

You can tell yourself it does not matter. But when you stop liking the way you look, it has a way of following you out of the bathroom.

You stand a little differently. You second-guess the photo. You feel older in the meeting, at dinner, or standing next to someone who still looks the age you feel.

Confidence can change how you show up in life.

The way you see yourself can shape the way you act. The actions you take can shape the life you build.

30.46%HIGHER REAL WAGES

Research linked a one-standard-deviation increase in self-reported self-esteem with 30.46% higher real wages.

Final study citation and qualification to be inserted.
STRONGER RELATIONSHIPS

Long-term research involving more than 7,000 people linked higher self-esteem with greater satisfaction in social relationships.

Final study citation and qualification to be inserted.

“Looking better is not everything. But when it changes how you see yourself, it can change how you show up.”

Old-school hair color gave men reasons to avoid it.

For decades, covering gray meant plastic bottles, mixing trays, dripping color, harsh-smelling formulas, stained counters, and throwing the rest away.

  1. Measure and mix two separate formulas
  2. Rush to use everything before it goes bad
  3. Fight thin color that runs and drips
  4. Hope the result does not look too dark or obvious

No wonder so many men decided it wasn’t worth it.

THERE’S FINALLY A SIMPLER WAY TO COVER GRAY.

SIMPLER Hair Color was created for men who wanted to cover gray but wanted nothing to do with the old process.

No mixing. No thin, runny liquid. No need to use the whole package. Just dispense what you need, brush it in, and save the rest for next time.

THE CAN AND BRUSH MAKE FULL GRAY COVERAGE EASIER.

Every part of the system was designed to remove the reasons men avoided hair color in the first place.

The SIMPLER can TAP TO LOOK INSIDE THE CAN

MAKE NATURAL-LOOKING GRAY COVERAGE FEEL EASY.

Natural-looking full coverage for your hair and beard without a process that takes over your bathroom.

20

MINUTES
Standard development time

3

SIMPLE STEPS
Dispense. Brush in. Rinse.

SIMPLER CUSTOMERS SAY THEY LOOK AND FEEL BETTER.

Customer survey methodology and final source note will be added before publication.

94%

HAPPIER ABOUT THEIR APPEARANCE

90%

FEEL YOUNGER

86%

FEEL A BOOST IN CONFIDENCE

HERE’S WHAT SIMPLER CUSTOMERS ARE SAYING.

★★★★★

“NOBODY KNOWS I DYE MY HAIR.”

“The results? Natural-looking coverage. Nobody knows I dye my hair. I just look younger and more put together.”

FROM OUR CUSTOMER STORIES

★★★★★

“THIS WAS ALL GRAY BEFORE.”

“We went from almost total gray to very dark. It is much darker now than it was, this was all gray before.”

GEO · SHAVE NATION

★★★★★

“I GIVE IT A THUMBS UP.”

“For that much money and that many uses, I say it’s a go. Give it a shot.”

MARVIN · MY LEGIT REVIEWS

★★★★★

“IT DOES A FANTASTIC JOB.”

“I’ve been with them from the beginning, it does a fantastic job.”

CIGARPOP · LONGTIME CUSTOMER

EASY TO USE. NO MIXING. LESS MESS.

You do not need experience. Three straightforward steps take you from visible gray to natural-looking full coverage.

01

DISPENSE

Press out only as much as you need. The airtight can seals between uses, so the rest stays ready for next time.

NO MIXING · NO MEASURING
02

BRUSH IN

Work the thick cream through dry hair and beard. The comb-brush helps place color evenly without a runny mess.

NO DRIPS · HAIR AND BEARD
03

WAIT AND RINSE

Give it 20 minutes, then rinse. The result is full, natural-looking coverage that stays until new gray grows in.

20 MINUTES · PERMANENT COVERAGE
DISPENSE

GENTLER† COLOR. LESS LIKELY TO IRRITATE.

SIMPLER uses TDS instead of PPD, a common coloring agent associated with contact dermatitis.

NO PPDNO AMMONIANO PARABENS

Some people can still be allergic to TDS or other ingredients. Always follow all instructions and complete a skin sensitivity test before every use.

MORE COLOR. LESS WASTE. ONE REUSABLE CAN.

Traditional box color gives you one choice: use it all or throw it away. SIMPLER lets you dispense what you need and keep the rest.

1 CAN = UP TO 4 BOXES of single-use drugstore color

More bang for your buck, less unused product in the trash, and a can that is 100% recyclable.*

*Final recyclability qualification to be confirmed.

NOURISHING INGREDIENTS HELP HAIR LOOK HEALTHY AND SHINY.

Aloe vera, avocado oil, coconut oil, jojoba esters, and meadowfoam seed oil help nourish and protect your hair while you color.

ALOE VERAAVOCADO OILCOCONUT OILJOJOBA ESTERSMEADOWFOAM SEED OIL

ONE PRODUCT FOR YOUR HAIR AND BEARD.

No need to buy separate products or settle for two different shades. Use SIMPLER Hair Color for consistent, natural-looking full coverage from top to chin.

  • Full hair coverage
  • Full beard coverage
  • Touch-ups between trims

HAIR COLOR DELIVERED TO YOUR DOOR.

Choose your shade once and get everything you need in one discreet box. Order once or save with automatic deliveries you can adjust or cancel anytime.

FREE US ground shippingFREE returnsFLEXIBLE delivery schedule

LOOK & FEEL YOUR BEST WITHOUT BREAKING THE BANK.

Natural-looking full coverage. No mixing. Less mess. One reusable can for your hair and beard.

✓ NO MIXING OR DRIPS✓ HAIR + BEARD✓ GENTLER† INGREDIENTS✓ MULTIPLE USES PER CAN✓ 60-DAY GUARANTEE

SIMPLER HAIR COLOR

★★★★★ 4.7 · 14,527 reviews

Full coverage for hair and beard that looks natural. No mixing, no mess. No PPD, ammonia, or parabens.

1. CHOOSE YOUR SHADE
2. CHOOSE HOW TO BUY
3. CHOOSE QUANTITY

AS LOW AS $4 PER USE

60 DAYS money-back guaranteeFREE US ground shipping4-5+ average uses

TRUSTED BY EXPERTS AND MEN JUST LIKE YOU.

WESTON BOUCHER

MALE MODEL & CONTENT CREATOR

“I’m sure you’re gonna love it, I wouldn’t recommend it if I didn’t.”

KEVIN ROGERS

CUSTOMER & REVIEWER

“I’d been trying for years to dye my beard without burning my face off. With this one, no irritation. Fantastic work.”

JOHN KOTRIDES

CUSTOMER & REVIEWER

“Every now and then I just want that little extra confidence that looking a little younger gives me.”

I WANTED A BETTER WAY TO COLOR MY OWN HAIR AND BEARD.

I started SIMPLER because the old process was messy, irritating, and wasteful. Men deserved hair color that was easier to use, looked natural, and fit into real life.

That idea became a reusable system designed for hair, beard, and touch-ups without the mixing and mess.

SNEHAL PATEL FOUNDER, SIMPLER HAIR COLOR

FREQUENTLY ASKED QUESTIONS

Everything a first-time hair color user needs to know before choosing a shade.

What color should I choose?

Choose the shade that most closely matches your natural hair color. SIMPLER Hair Color is designed for a natural look, so most customers can choose their true shade. The longer you leave it in, the darker the result can become.

Will the results look natural?

Yes. Choose a shade close to your natural color and follow the instructions for the most natural-looking result. The formula is designed to cover gray without the flat, overly dark appearance many men worry about.

How many uses will I get from one can?

Each can dispenses enough product to fill around 20 comb-brushes. The average user should get at least 4-5 uses, and often more, depending on the amount of hair, beard, or gray.

Can I use it on both my hair and beard?

Yes. SIMPLER Hair Color works for full coverage on your hair and beard, so you do not need two separate products.

How long does the color last?

SIMPLER Hair Color is permanent. It stays on the colored hair until new gray growth appears. Many men reapply after a haircut or beard trim.

What if I have sensitive skin?

SIMPLER uses TDS instead of PPD, but some people can still have a reaction. Always read and follow all safety instructions and complete a skin sensitivity test before each use. Consult a doctor or dermatologist if you are concerned.

What if I don’t like it?

Try it risk-free for 60 days. If you are not happy, contact us. If we cannot make it right, you keep the full box and receive a refund.

Can I cancel or adjust a subscription?

Yes. You can cancel or adjust your delivery schedule at any time through your membership dashboard or by contacting the SIMPLER Hair Color team.

4.7 ★★★★★ BASED ON 14,527 REVIEWS
5 ★ 11,596 4 ★ 1,493 3 ★ 588 2 ★ 279 1 ★ 571

CUSTOMER REVIEWS

RATINGSHADEHAIR TYPEHAIR COLOR
LD
★★★★★

Great results!

I loved the product. I enjoy knowing I don’t have to premix and that the bottle is reusable.

FULL COVERAGE · COLOR BOX
TC
★★★★★

So impressed!

The simplicity of it was amazing, and I look and feel 10 years younger. I also love that it is a more natural product with less harsh chemicals.

FULL COVERAGE · COLOR BOX
WR
★★★★★

This stuff is the real deal

This is easy to use, lasts close to a month and easily knocked 10 years off.

FULL COVERAGE · COLOR BOX
JW
★★★★★

Extended Life

This has been the best natural hair color I have used this far. The delivery was very expedient, and I could not have asked for better customer experience.

FULL COVERAGE · COLOR BOX
BB
★★★★★

Love this product!

The color is easy to apply, it lasts, looks natural and I have not had any reaction with my skin. A can lasts a really long time.

FULL COVERAGE · COLOR BOX
RS
★★★★★

Great stuff

Easy to use, great coverage and really easy with all the combs.

FULL COVERAGE · COLOR BOX
LOAD MORE REVIEWS
60

60-DAY MONEY-BACK GUARANTEE

If you are not happy, contact us. If we cannot make it right, you keep the full box and we will refund you.

LOOK YOUR BEST