Your color is here.
Here's how to nail it.
You just got your Simpler. This page is your quick-start guide: the steps, the timing, and the two mistakes first-timers make. Read it once before you apply and you're set.
Do the skin sensitivity test before your first use. Instructions and timing are in your manual. Don't skip this one.
Grab the gloves from your box and put on an old shirt. Use a towel you don't care about.
Keep your instruction manual handy. The leave-in time chart for your shade starts on page 9.
Open your box
Inside: your can, the comb-brush, gloves, and the instruction manual. That's everything you need.
Dispense onto the brush
Point the nozzle into the comb-brush and dispense a thin strip, like toothpaste on a toothbrush. A little goes a long way. Each can holds around 20 brush-fulls, so don't feel like you need to use a lot. Watch the dispensing video first if it's your first time, it's the step people mess up most.
Brush it in
Brush through the grays you want covered. Works on your hair, your beard, or both.
Wait, then rinse
Set a timer on your phone. Your leave-in time depends on your shade and how much coverage you want. The chart is on page 9 of your manual. Partial Coverage only needs 5 to 10 minutes. When time's up, rinse with warm water until it runs clear.
That's it. Enjoy.
Your color is permanent, so it stays until new gray growth comes in. Most guys just reapply every haircut or beard trim.
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The Perfect Dispense: Most Common Mistakes
How to get the dispense right, how much to use, and the mistakes we see most. Watch it once before your first use and you won't waste product figuring it out.
Watch the videoDid you pick the right shade?
The rule: match your natural color, don't go lighter. If you're second-guessing your pick, double check before you apply. If you got the wrong one, we'll swap it, no charge.
Check your shadeHis beard was mostly gray.
One application later:
No salon and no appointment. Just the comb-brush at home. Watch his first try, start to finish.
The same 4 steps, on video.
Help your color last up to 40% longer
Regular shampoo strips dye. Ours doesn't. The Shampoo & Conditioner bundle is built to protect your color between applications.
Shop Shampoo & ConditionerQuestions about anything? We're here. Real people on the other end.
