How to Select the Proper Color

Natural Black Best for dark-haired, Latin, Asian, Middle Eastern, Black, Native American, or Southern European women. If you have any hints of brown in your hair, go for Brown Black instead.

Brown Black If you have very dark, nearly black hair, Brown Black could be your shade. Look at your hair in the sun; if you see even the slightest bit of brown, this is likely your color.

Dark Brown Light skin and very dark hair? Most caucasian women find this to be the darkest shade that they need.

Medium Brown A natural golden brown mix that isn't too dark.

Light Brown A mix between dark blond and light golden shades of brown.

Golden Brown A balanced blend of medium brown and sun-kissed golden tones. Perfect if you want a warm, dimensional brunette shade that reflects light naturally. This color flatters most skin tones, especially those with golden or olive undertones.

Medium Blonde A mix between a warm blonde and an ash blonde. We recommend this color if you're looking for a medium blonde shade with warmer undertones. Women with light skin and colored eyes find this shade to be perfect.

Champagne Blonde A soft, luminous blonde with creamy beige and pale gold notes. Ideal for fair to light-medium skin tones and those who want a bright, natural-looking blonde without harsh yellow tones. This shade complements cool or neutral complexions beautifully.

Ginger A natural-looking copper red tone. If you're a natural redhead, this is the shade for you. We recommend this color if you have very light or pale skin and for those with Northern or Northwestern European Ancestry, like English, Welsh, Irish, or Scottish descent.

Auburn A rich red-brown with warm, coppery undertones. Auburn is ideal if your natural hair has hints of red or you’re looking to add warmth and depth without going full red. This shade flatters fair to medium skin tones and brings out green, hazel, or brown eyes.