From Snehal, our founder:
As a fellow hair and beard dyer, I developed SIMPLER Hair Color because other products left my skin burning, which wasn’t something I wanted to keep doing long term. I searched around for alternatives but couldn’t find one with safer ingredients that were gentler on my skin and effective, so I developed SIMPLER Hair Color. My mother is a breast cancer survivor who regularly colors her hair. I trust our formula for her to use.
SAFER & GENTLER Ingredients
SIMPLER Hair Color’s commitment is simple: to make the best choice possible for each ingredient, for the human beings using our product, which includes ourselves & our families, and for the planet.
Our formulation leaves your hair feeling healthy, not dry and damaged.
Our hair color is proudly formulated and made in the USA using premium ingredients that result in a natural look, guaranteed. We’ve included our proprietary blend of revitalizing ingredients such as Aloe Vera, Avocado Oil, Coconut Oil, Jojoba Esters, and Meadowfoam Seed Oil. We've specifically combined ingredients designed to nourish and protect hair. Due to the abundance of medium and long chain fatty triglycerides present in our oils, they create a protective coating on the hair, helping to retain moisture for longer. More importantly: we don’t just put in trace amounts so we can include them in marketing -- they’re in there to achieve the natural and healthy results our customers love.
NO BAD STUFF:
Hair color has traditionally contained some very harmful ingredients. But hair color formulation science has made leaps and bounds over recent years, and continues to. We’re committed to staying on the leading edge of what’s possible.
Here’s a run-down of what’s NOT in our product, and why we chose other, safer and gentler ingredients:
NO PPD
PPD is short for para-phenylenediamine. PPD is the most common component in permanent hair dyes. PPD, an ingredient in most other dye products, has been found in a number of studies to cause skin irritation, eye irritation, asthma and other more serious allergic reactions. Some studies suggest that it may also be linked to cancer.
Instead, we use a much milder ingredient called toluene 2,5-diamine sulfate (TDS). TDS has been proven in multiple research studies to have a significantly lower incidence of sensitivity and allergic reactions.
NO AMMONIA
Ammonia is another common ingredient in hair dyes. Ammonia separates the hair’s protective protein layers, to allow for the new color to deposit. It is the reason most hair color smells unpleasant. It also weakens hair and leaves your hair and skin feeling dry and damaged. Exposure to ammonia fumes can irritate the skin, eyes, throat, and lungs, causing watery eyes, itchy scalps, coughing, or burning.
Instead of ammonia, we use ethanolamine, a gentler ingredient that provides natural results, without the dryness.
NO PARABENS
Widely used in hair care products, parabens can produce severe allergies and skin irritation. You won’t find any parabens in our formulations.
NO RESORCINOL
Resorcinol is another common ingredient in hair dyes. It reacts with a developer (often peroxide) to bond the dye permanently to the hair. It is classified as a skin toxicant and allergen.
Our formula replaces resorcinol with 4-chlororesorcinol, a much gentler alternative.
NO PHTHALATES
Banned in the EU, Phthalates are used as solvents and plasticizers in shampoo and styling products. Several studies have found that phthalates might have some effects on hormones. No phthalates here!
NO TITANIUM DIOXIDE
A possible carcinogen, some evidence shows that in high concentrations pigment-grade and ultrafine Titanium Dioxide dust may be linked to cancer, allergies, immunotoxicity and organ system toxicity, among other problems. SIMPLER contains no powders, no titanium.
NO LEAD ACETATE
As of 2018, the FDA “no longer provides for the use of lead acetate in cosmetics intended for coloring hair on the scalp.” But some products do still contain lead acetate. If you’re using other hair color products, check your label!
NO ISOBUTANE
Isobutane is a flammable gas that is commonly used as a propellant mixed with the ingredients in aerosol cans. Imagine that, who wants to be putting flammable gas on their hair and beard? Not us.
Even though SIMPLER Hair Color is packaged in an aerosol can, our propellant is 100% natural--it’s just compressed air. In addition, unlike other brands of aerosol hair products, our ingredients are packaged entirely separately from the propellant. There’s no mixing.
NO CRUELTY
The large drug store brands have a history of mistreating animals. We think that’s wrong. Nothing we make is ever tested on animals. That’s right: we let our pets rock their grays if they’ve got ‘em!
CARE FOR OUR PLANET
One can of Simpler Hair Color provides as many uses as 4 boxes of regular box dye. Unlike many box dyes, you don’t need to waste leftovers. You can save the can and use it until it’s empty. And then, you can recycle the can instead of having to dump hazardous chemicals in the trash.
Please note that everyone is different. We live in a world where some of us can unexplainably become allergic to nuts, bananas, alcohol, etc. That’s why we recommend you perform a skin sensitivity test before using our product. Instructions are included in every color box and can also be seen here. Please consult your physician if you have questions or concerns.
THE INGREDIENTS
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Natural Black:
Aqua (water), Stearyl Alcohol, Ceteareth 20, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Ethanolamine, Propylene Glycol, Polyquaternium-58, Hydrolyzed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Juice, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Toluene-2-5-Diamine Sulfate, 4-Chlororesorcinol, M-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, 2-Methylresorcinol, 2,4 Diaminophenoxyethanol Dihydrochloride, Sodium Sulfite, Sodium Isoascorbate, Tetrasodium Edta, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate
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Brown Black:
Aqua (water), Stearyl Alcohol, Ceteareth 20, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Ethanolamine, Propylene Glycol, Polyquaternium-58, Hydrolyzed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Juice, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Toluene-2-5-Diamine Sulfate, 4-Chlororesorcinol, M-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, 2-Methylresorcinol, 2,4 Diaminophenoxyethanol Dihydrochloride, Sodium Sulfite, 2-Amino-3-Hydroxypyridine, Sodium Isoascorbate, Tetrasodium Edta, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate.
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Dark Brown:
Aqua (water), Stearyl Alcohol, Ceteareth 20, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Ethanolamine, Propylene Glycol, Polyquaternium-58, Hydrolyzed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Juice, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, 4-Chlororesorcinol, Toluene-2-5-Diamine Sulfate, M-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, 2-Methylresorcinol, 2,4 Diaminophenoxyethanol Dihydrochloride, Sodium Sulfite, 2-Amino-3-Hydroxypyridine, Sodium Isoascorbate, Tetrasodium Edta, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate.
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Medium Brown:
Aqua (water), Stearyl Alcohol, Ceteareth 20, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Ethanolamine, Propylene Glycol, Polyquaternium-58, Hydrolyzed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Juice, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Toluene-2-5-Diamine Sulfate, 4-Chlororesorcinol, M-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, 2-Methylresorcinol, 2,4 Diaminophenoxyethanol Dihydrochloride, Sodium Sulfite, Sodium Isoascorbate, 2-Amino-3-Hydroxypyridine, Tetrasodium Edta, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate.
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Light Brown:
Aqua (water), Stearyl Alcohol, Ceteareth 20, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Ethanolamine, Propylene Glycol, Polyquaternium-58, Hydrolyzed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Juice, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Toluene-2-5-Diamine Sulfate, M-Aminophenol, 4-Chlororesorcinol, Limnanthes Alba (Meadowfoam) Seed Oil, 2,4 Diaminophenoxyethanol Dihydrochloride, 2-Methylresorcinol, Sodium Sulfite, Sodium Isoascorbate, 2-Amino-3-Hydroxypyridine, Tetrasodium Edta, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate
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Blond:
Aqua (water), stearyl alcohol, ceteareth 20, oleic acid, oleyl alcohol, dibutyl adipate, ceteareth-30, steareth-40, lauryl alcohol, ceteareth-3, steareth-80, ethanolamine, propylene glycol, polyquaternium-58, hydrolyzed wheat protein, aloe vera leaf juice, jojoba esters, coconut oil, avocado oil, 4-chlororesorcinol, meadowfoam seed oil, p-aminophenol, sodium sulfite, toluene-2-5-diamine sulfate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, 2-methylresorcinol, sodium isoascorbate, tetrasodium edta, m-aminophenol, hydrogen peroxide, cetyl alcohol, cetearyl alcohol, simethicone, tetrasodium edta , sodium phosphate dibasic, phosphoric acid, etidronic acid. may contain: 2-amino-3-hydroxypyridine.
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Ginger:
Aqua (water), stearyl alcohol, ceteareth 20, oleic acid, oleyl alcohol, dibutyl adipate, ceteareth-30, steareth-40, lauryl alcohol, ceteareth-3, steareth-80, ethanolamine, propylene glycol, polyquaternium-58, hydrolyzed wheat protein, aloe vera leaf juice, jojoba esters, coconut oil, avocado oil, meadowfoam seed oil, p-aminophenol, 2-methylresorcinol, m-aminophenol, sodium sulfite, 4-amino-2-hydroxytoluene, toluene-2-5-diamine sulfate, sodium isoascorbate, tetrasodium edta, 5-amino-6-chloro-o-cresol, hydrogen peroxide, cetyl alcohol, cetearyl alcohol, simethicone, tetrasodium edta , sodium phosphate dibasic, phosphoric acid, etidronic acid. may contain: 2-amino-3-hydroxypyridine.
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Developer Vol 20 (in each can):
Water, Hydrogen Peroxide, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth 20, Stearyl Alcohol, Oleic Acid, Oleyl Alcohol, Dibutyl Adipate, Ceteareth-30, Steareth-40, Lauryl Alcohol, Ceteareth-3, Steareth-80, Simethicone, Tetrasodium Edta , Sodium Phosphate Dibasic, Phosphoric Acid, Etidronic Acid
