Ingredients - It’s Our Only Body. Let's Treat it Right. – SIMPLER HAIR COLOR

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It’s Our Only Body. Let's Treat it Right.

From Snehal, our founder:

As a fellow hair and beard dyer, I developed SIMPLER Hair Color because other products left my skin burning and tingling, which wasn’t something I wanted to keep doing long term. I searched around for alternatives but couldn’t find one with safer ingredients that were gentler on my skin and effective, so I developed SIMPLER Hair Color. My mother is a breast cancer survivor who regularly colors her hair. I trust our formula for her to use.

SAFER & GENTLER Ingredients

SIMPLER Hair Color’s commitment is simple: to make the best choice possible for each ingredient, for the human beings using our product, which includes ourselves & our families, and for the planet.

Our formulation leaves your hair feeling healthy, not dry and damaged.

Our hair color is formulated in Italy using premium ingredients that result in a natural look, guaranteed. You might notice ingredients like Meadowfoam Seed Oil in our formulation. Meadowfoam Seed Oil is a highly moisturizing oil that nourishes and protects hair. Due to the abundance of long chain fatty oils present in Meadowfoam Seed Oil, it creates a protective coating on the hair, helping to retain moisture for longer. More importantly: we don’t just put in trace amounts so we can include them in marketing -- they’re in there to achieve the natural and healthy results our customers love.

NO BAD STUFF:

Hair color has traditionally contained some very harmful ingredients. But hair color formulation science has made leaps and bounds over recent years, and continues to. We’re committed to staying on the leading edge of what’s possible.

Here’s a run-down of what’s NOT in our product, and why we chose other, safer and gentler ingredients:

NO PPD

PPD is short for para-phenylenediamine. PPD is the most common component in permanent hair dyes. PPD, an ingredient in most other dye products, has been found in a number of studies to cause skin irritation, eye irritation, asthma and other more serious allergic reactions. Some studies suggest that it may also be linked to cancer.

Instead, we use a much milder ingredient called toluene 2,5-diamine sulfate (TDS). TDS has been proven in multiple research studies to have a significantly lower incidence of sensitivity and allergic reactions.

NO AMMONIA

Ammonia is another common ingredient in hair dyes. Ammonia separates the hair’s protective protein layers, to allow for the new color to deposit. It is the reason most hair color smells unpleasant. It also weakens hair and leaves your hair and skin feeling dry and damaged. Exposure to ammonia fumes can irritate the skin, eyes, throat, and lungs, causing watery eyes, itchy scalps, coughing, or burning.

Instead of ammonia, we use ethanolamine, a gentler ingredient that provides natural results, without the dryness.

NO PARABENS

Widely used in hair care products, parabens can produce severe allergies and skin irritation. You won’t find any parabens in our formulations.

NO RESORCINOL

Resorcinol is another common ingredient in hair dyes. It reacts with a developer (often peroxide) to bond the dye permanently to the hair. It is classified as a skin toxicant and allergen.

Our formula replaces resorcinol with 4-chlororesorcinol, a much gentler alternative.

NO PHTHALATES

Banned in the EU, Phthalates are used as solvents and plasticizers in shampoo and styling products. Several studies have found that phthalates might have some effects on hormones. No phthalates here!

NO TITANIUM DIOXIDE

A possible carcinogen, some evidence shows that in high concentrations pigment-grade and ultrafine Titanium Dioxide dust may be linked to cancer, allergies, immunotoxicity and organ system toxicity, among other problems. SIMPLER contains no powders, no titanium.

NO LEAD ACETATE

As of 2018, the FDA “no longer provides for the use of lead acetate in cosmetics intended for coloring hair on the scalp.” But some products do still contain lead acetate. If you’re using other hair color products, check your label!

NO ISOBUTANE

Isobutane is a flammable gas that is commonly used as a propellant mixed with the ingredients in aerosol cans. Imagine that, who wants to be putting flammable gas on their hair and beard? Not us.

Even though SIMPLER Hair Color is packaged in an aerosol can, our propellant is 100% natural--it’s just compressed air. In addition, unlike other brands of aerosol hair products, our ingredients are packaged entirely separately from the propellant. There’s no mixing.

NO CRUELTY

The large drug store brands have a history of mistreating animals. We think that’s wrong. Nothing we make is ever tested on animals. That’s right: we let our pets rock their grays if they’ve got ‘em!

CARE FOR OUR PLANET

One can of Simpler Hair Color provides as many uses as 4 boxes of regular box dye. Unlike many box dyes, you don’t need to waste leftovers. You can save the can and use it until it’s empty. And then, you can recycle the can instead of having to dump hazardous chemicals in the trash.

Please note that everyone is different. We live in a world where some of us can unexplainably become allergic to nuts, bananas, alcohol, etc. That’s why we recommend you perform a skin sensitivity test before using our product. Instructions are included in every color box and can also be seen here. Please consult your physician if you have questions or concerns.

THE INGREDIENTS

  • Natural Black:

    Water
    Cetearyl Alcohol
    Ethanolamine
    Toluene-2,5-Diamine Sulfate
    Laureth-3
    Sodium Laureth Sulfate
    2,4-Diaminophenoxyethanol HCI
    Oleyl Phosphate
    Sodium Lauryl Sulfate
    Glyceryl Stearate SE
    Oleth-4 Phosphate
    4-Chlororesorcinol
    Parfum ( Fragrance )
    m-Aminophenol
    Cera Alba ( Beeswax )
    EDTA
    Sodium Sulfite
    Erythorbic Acid
    Limnanthes Alba ( Meadowfoam ) Seed Oil
    1-Hydroxyethyl 4,5 Diamino Pyrazole Sulfate

  • Brown Black:

    Water
    Cetearyl Alcohol
    Ethanolamine
    Toluene-2,5-Diamine Sulfate
    Laureth-3
    Sodium Laureth Sulfate
    Oleyl Phosphate
    Sodium Lauryl Sulfate
    4-Chlororesorcinol
    Glyceryl Stearate SE
    Oleth-4 Phosphate
    Parfum ( Fragrance )
    Cera Alba ( Beeswax )
    EDTA
    Sodium Sulfite
    2-Methylresorcinol
    Erythorbic Acid
    m-Aminophenol
    Limnanthes Alba ( Meadowfoam ) Seed Oil
    2-Amino-3-Hydroxypyridine
    2,4-Diaminophenoxyethanol HCI

  • Dark Brown:

    Water
    Cetearyl Alcohol
    Ethanolamine
    Toluene-2,5-Diamine Sulfate
    Laureth-3
    Sodium Laureth Sulfate
    Oleyl Phosphate
    4-Chlororesorcinol
    Sodium Lauryl Sulfate
    Glyceryl Stearate SE
    Oleth-4 Phosphate
    Parfum ( Fragrance )
    2-Methylresorcinol
    Cera Alba ( Beeswax )
    EDTA
    Sodium Sulfite
    Erythorbic Acid
    Limnanthes Alba ( Meadowfoam ) Seed Oil
    m-Aminophenol
    2,4-Diaminophenoxyethanol HCI

  • Medium Brown:

    Water
    Cetearyl Alcohol
    Ethanolamine
    Laureth-3
    Toluene-2,5-Diamine Sulfate
    Sodium Laureth Sulfate
    Oleyl Phosphate
    Sodium Lauryl Sulfate
    Glyceryl Stearate SE
    Oleth-4 Phosphate
    Parfum ( Fragrance )
    4-Chlororesorcinol
    Cera Alba ( Beeswax )
    EDTA
    Sodium Sulfate
    Sodium Sulfite
    2-Methylresorcinol
    Erythorbic Acid
    Limnanthes Alba ( Meadowfoam ) Seed Oil
    m-Aminophenol
    2-Amino-3-Hydroxypyridine

  • Light Brown:

    Water
    Cetearyl Alcohol
    Ethanolamine
    Laureth-3
    Sodium Laureth Sulfate
    Toluene-2,5-Diamine Sulfate
    Oleyl Phosphate
    Sodium Lauryl Sulfate
    Glyceryl Stearate SE
    Oleth-4 Phosphate
    Parfum ( Fragrance )
    Cera Alba ( Beeswax )
    EDTA
    Sodium Sulfate
    Sodium Sulfite
    Erythorbic Acid
    4-Chlororesorcinol
    2-Methylresorcinol
    Limnanthes Alba ( Meadowfoam ) Seed Oil
    m-Aminophenol
    2-Amino-3-Hydroxypyridine
    2,4-Diaminophenoxyethanol HCI

  • Developer Vol 20 (in each can):

    Water
    Paraffinum Liquidum ( Mineral Oil )
    Hydrogen Peroxide
    Cetearyl Alcohol
    Stearyl Alcohol
    Ceteareth-50
    Ceteareth-25
    Disodium EDTA
    Sodium Stannate
    Disodium Pyrophosphate
    Sodium Hydroxide
    Etidronic Acid
    Sucrose
    Oryza Sativa ( Rice ) Germ Extract
    Dehydroxanthan Gum
    Citric Acid
    Sodium Benzoate