
























The Easiest Way to Eliminate Gray

Safer†

Simpler

Reusable

All-In-One
Our hypoallergenic 100% vegan formula is made in the USA and uses TDS, which is a safer† alternative and gentler† on your skin if you’re allergic to PPD, a more aggressive ingredient used in many other dyes.
See our full list of Ingredients and important product safety info here.


WHY WOMEN LOVE US


Super easy and completely mess free
Even though this hair dye was originally made for men, I decided to try it out and I’m so glad I did! The process was super easy and completely mess-free. What really stood out to me was how much better the ingredients felt on my hair! No harsh smells or skin staining, and it left my hair feeling soft and shiny. The results came out looking very natural. I used the shade Natural Black, which was exactly the color I was going for.



The brush is absolutely amazing!
One of the things I love about this is that there is never color on my scalp. Just my hair! And the brush is absolutely amazing! You can get the fine lines all the way around and it makes it easy to get deep into your roots. You won’t have any mess on your face or bathroom either. Oh, and the color? Absolutely beautiful!



It looks like I just stepped out of a salon
This is marketed as a men’s hair dye, but it works SO well for women too! There’s no mixing, no mess, and no harsh smell. The brush makes it super easy to apply with no drips at all. I honestly can’t believe how much better this is! It looks like I just stepped out of a salon. But I did it at home for way less. Don’t sleep on this!

Help Your Dye Last Longer.
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Shampoo & Conditioner Bundle

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