Gentler Ingredients
It's your only face. Let's treat it right. Our 100% vegan formula never uses harmful ingredients found in most dyes like PPD, Ammonia, Parabens, Lead Acetate, Isobutane, Resorcinal, and others.
Natural Looking
Our hair color is proudly formulated and made in the USA using premium ingredients that result in a much more natural look, guaranteed.
No Animal Cruelty
The hair and beard dyeing industry has been pretty cruel to animals. We don't want any part of that. We're committed to never doing any Animal Testing or Animal Cruelty.

“If you’ve been following me for a while then you know I use mens hair color. I make no bones about it. I’m 60 years old and I’m trying to look a little bit younger. But not for your punk a** I do it for my wife.”