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Gentler Ingredients

It's your only face. Let's treat it right. We never use harmful ingredients found in most dyes like PPD, Ammonia, Parabens, Lead Acetate, Isobutane, Resorcinal, and Gluten.

Our Ingredients

Natural Looking

Our hair color is formulated in Italy using premium ingredients that result in a much more natural look, guaranteed.

No Animal Cruelty

The hair and beard dying industry has been pretty cruel to animals. We don't want any part of that. We're committed to never doing any Animal Testing or Animal Cruelty.

My image

“If you’ve been following me for a while then you know I use mens hair color. I make no bones about it. I’m 60 years old and I’m trying to look a little bit younger. But not for your punk a** I do it for my wife.”

C.T. Fletcher 6-time world champion powerlifter