7 in 10 men with gray hair worry it makes them look older.

It is one of the first visible signs of getting older. For many men, the person staring back in the mirror no longer looks quite like the person they still feel like inside.

Survey source citation and methodology to be inserted before publication.

Gray hair can affect more than how you look.

You can tell yourself it does not matter. But when you stop liking the way you look, it has a way of following you out of the bathroom.

You stand a little differently. You second-guess the photo. You feel older in the meeting, at dinner, or standing next to someone who still looks the age you feel.

◫ RESERVED MAN IMAGE PLACEHOLDER Man looking not confident, quiet everyday setting.

Gray hair can quietly change how men show up.

“I never thought hair color was for guys like me. I just knew I was tired of looking older than I felt. The first time I covered my gray, I looked in the mirror and felt like myself again.”

SIMPLER CUSTOMER · VERIFIED BUYER
◫ CUSTOMER PORTRAIT PLACEHOLDER Real customer portrait, natural light, direct expression.

Confidence can change how you show up in life.

The way you see yourself can shape the way you act. The actions you take can shape the life you build.

30.46%HIGHER REAL WAGES

Research linked a one-standard-deviation increase in self-reported self-esteem with 30.46% higher real wages.

Final study citation and qualification to be inserted.
STRONGER RELATIONSHIPS7,000+ PEOPLE STUDIED

Long-term research involving more than 7,000 people linked higher self-esteem with greater satisfaction in social relationships.

Final study citation and qualification to be inserted.

Looking better is not everything. But when it changes how you see yourself, it can change how you show up.

Old-school hair color gave men reasons to avoid it.

For decades, covering gray meant plastic bottles, mixing trays, dripping color, harsh-smelling formulas, stained counters, and throwing the rest away.

  • Measure and mix two separate formulas
  • Rush to use everything before it goes bad
  • Fight thin color that runs and drips
  • Hope the result does not look too dark or obvious

No wonder so many men decided it wasn’t worth it.

◫ TESTED MESS VIDEO PLACEHOLDER Dye-covered man using conventional box color. Use the proven high-mess creative treatment.

There’s finally a simpler way to cover gray.

SIMPLER Hair Color was created for men who wanted to cover gray but wanted nothing to do with the old process.

No mixing. No thin, runny liquid. No need to use the whole package. Just dispense what you need, brush it in, and save the rest for next time.

TRY SIMPLER RISK-FREE
◫ PRODUCT REVEAL VIDEO PLACEHOLDER Cinematic reveal of the SIMPLER Men’s Full Coverage Color Box, reusable can, and applicator brush.

The can and brush make full gray coverage easier.

Every part of the system was designed to remove the reasons men avoided hair color in the first place.

◫3D CAN BREAKDOWN PLACEHOLDERFull-width 3D video breakdown of the airtight multi-use can and applicator brush. Benefit callouts appear inside the video.

Make natural-looking gray coverage feel easy.

Natural-looking full coverage for your hair and beard without a process that takes over your bathroom.

20MINUTES

Standard development time.

3SIMPLE STEPS

Dispense. Brush in. Rinse.

SIMPLER customers say they look and feel better.

Customer survey methodology and final source note will be added before publication.

◫PORTRAIT PLACEHOLDERCustomer smiling naturally after using SIMPLER.
94%HAPPIER ABOUT THEIR APPEARANCE
◫PORTRAIT PLACEHOLDERConfident customer with natural-looking full coverage.
90%FEEL YOUNGER
◫PORTRAIT PLACEHOLDERCustomer appearing confident in an everyday setting.
86%FEEL A BOOST IN CONFIDENCE

Here’s what SIMPLER customers are saying.

◫BEFORE / AFTER PLACEHOLDERFirst-time customer with hair and beard, matched lighting and angle.
★★★★★

“I look like myself again.”

Placeholder review copy. Pull a real 5-star review from Stamped before launch.

CUSTOMER NAME

VERIFIED BUYER
◫BEFORE / AFTER PLACEHOLDERTransformation emphasizing a natural, not overly dark, result.
★★★★★

“No one could tell.”

Placeholder review copy. Pull a real 5-star review from Stamped before launch.

CUSTOMER NAME

VERIFIED BUYER
◫BEFORE / AFTER PLACEHOLDERFirst-time hair color user with a natural-looking hair result.
★★★★★

“Easier than I expected.”

Placeholder review copy. Pull a real 5-star review from Stamped before launch.

CUSTOMER NAME

VERIFIED BUYER
◫BEFORE / AFTER PLACEHOLDERFull hair and beard coverage in matched lighting.
★★★★★

“I feel younger.”

Placeholder review copy. Pull a real 5-star review from Stamped before launch.

CUSTOMER NAME

VERIFIED BUYER

Easy to use. No mixing. Less mess.

You do not need experience. Three straightforward steps take you from visible gray to natural-looking full coverage.

◫DISPENSING VIDEO PLACEHOLDERClose shot of cream dispensing from the reusable can into the comb-brush.
01

DISPENSE

Press out only as much as you need. The airtight can seals between uses, so the rest stays ready for next time.

NO MIXING · NO MEASURING
◫APPLICATION VIDEO PLACEHOLDERClose shots of brushing the cream through gray hair, then the beard.
02

BRUSH IN

Work the thick cream through dry hair and beard. The comb-brush helps place color evenly without a runny mess.

NO DRIPS · HAIR AND BEARD
◫RESULT VIDEO PLACEHOLDERRinse, towel dry, and a natural-looking finished result in the mirror.
03

WAIT AND RINSE

Give it 20 minutes, then rinse. The result is full, natural-looking coverage that stays until new gray grows in.

20 MINUTES · PERMANENT COVERAGE

Gentler† color. Less likely to irritate.

SIMPLER uses TDS instead of PPD, a common coloring agent associated with contact dermatitis.

  • NO PPD
  • NO AMMONIA
  • NO PARABENS
†Some people can still be allergic to TDS or other ingredients. Always follow all instructions and complete a skin sensitivity test before every use.
◫ INGREDIENT EXCLUSION VISUAL PLACEHOLDER Editorial still life with crossed-out PPD, ammonia, and paraben callouts.

More color. Less waste. One reusable can.

Traditional box color gives you one choice: use it all or throw it away. SIMPLER lets you dispense what you need and keep the rest.

More bang for your buck, less unused product in the trash, and a can that is 100% recyclable.*

1 CAN = UP TO 4 BOXES
of single-use drugstore color*Final recyclability qualification to be confirmed.
◫ REUSABLE CAN VISUAL PLACEHOLDER Single can repeated through multiple uses with a reuse loop symbol.

Nourishing ingredients help hair look healthy and shiny.

Aloe vera, avocado oil, coconut oil, jojoba esters, and meadowfoam seed oil help nourish and protect your hair while you color.

◫ALOE VERAIngredient visual.

ALOE VERA

◫AVOCADO OILIngredient visual.

AVOCADO OIL

◫COCONUT OILIngredient visual.

COCONUT OIL

◫JOJOBA ESTERSIngredient visual.

JOJOBA ESTERS

◫MEADOWFOAM SEED OILIngredient visual.

MEADOWFOAM SEED OIL

One product for your hair and beard.

No need to buy separate products or settle for two different shades. Use SIMPLER Hair Color for consistent, natural-looking full coverage from top to chin.

  • Full hair coverage
  • Full beard coverage
  • Touch-ups between trims
◫ HAIR + BEARD TRANSFORMATION PLACEHOLDER Matched before/after or subtle fade from gray hair and beard to full coverage.

Hair color delivered to your door.

Choose your shade once and get everything you need in one discreet box. Order once or save with automatic deliveries you can adjust or cancel anytime.

  • FREE US GROUND SHIPPING
  • FREE RETURNS
  • FLEXIBLE DELIVERY SCHEDULE
◫ DELIVERY VIDEO / IMAGE PLACEHOLDER SIMPLER Color Box arriving at a front door, then opening to reveal the kit.

Look & feel your best without breaking the bank.

Natural-looking full coverage. No mixing. Less mess. One reusable can for your hair and beard.

  • NO MIXING OR DRIPS
  • HAIR + BEARD
  • GENTLER† INGREDIENTS
  • MULTIPLE USES PER CAN
  • 60-DAY GUARANTEE
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Women’s full coverage hair color kit with color box and brush from Simpler Hair Color, featuring a sleek color application set.
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Full Coverage - Color Box

£45.79
£50.88 £45.79
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60-day money-back guarantee

SIMPLER HAIR COLOR Try us risk-free for 60 days

If you're not happy, simply contact us. If we can't make it right, you keep the full box and we'll refund you 100%. We believe in treating customers the way we want to be treated. It's that simple.

UK Shipping

UK Shipping

For UK orders we use Passport International shipping which typically takes 5-10 business days to arrive from being shipped from our U.S. Warehouse. You'll receive an email or text with tracking info once your order is shipped.

We also ship to Canada with a similar arrival time period. In addition, we provide free DHL Ground Shipping to the 48 mainland US states, which typically takes 4-8 business days to arrive from being shipped.

1 Can = up to 4 boxes of drugstore dyes

1 Can = up to 4 boxes of drugstore dyes (single use)

Each can dispenses enough product (i.e. dye & developer) to fill around 20 comb-brushes and is reusable. This means one can gives you as many uses as up to 4 boxes of drugstore dyes (single use).

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SIMPLER HAIR COLOR SIMPLER HAIR COLOR

AS FEATURED IN

  • FOX
  • MSN
  • Yahoo!
  • Parade
  • WGN America
  • Beauty Independent
  • Consumer Queen
  • Texas Today
  • Daily Mom
  • LATF USA

Trusted by experts and men just like you.

◫WESTON BOUCHER IMAGE PLACEHOLDERApproved portrait or content still featuring Weston Boucher.
Placeholder quote. Confirm final approved quote and usage rights before launch.

WESTON BOUCHER

MALE MODEL & CONTENT CREATOR
◫COLORIST IMAGE PLACEHOLDERApproved male colorist or barber portrait.
Placeholder quote.

EXPERT NAME

COLORIST / BARBER
◫ACTOR IMAGE PLACEHOLDERApproved actor, creator, or customer portrait.
Placeholder quote.

CREATOR NAME

ACTOR / CREATOR

“I wanted a better way to color my own hair and beard.”

I started SIMPLER because the old process was messy, irritating, and wasteful. Men deserved hair color that was easier to use, looked natural, and fit into real life.

That idea became a reusable system designed for hair, beard, and touch-ups without the mixing and mess.

SNEHAL PATEL · FOUNDER, SIMPLER HAIR COLOR
◫ SNEHAL PATEL PORTRAIT PLACEHOLDER Approved founder portrait with a direct, approachable expression.

Frequently Asked Questions

What color should I choose?

Look through our color models and choose the color that most closely matches your natural color (click on the ? above the color selector for more info). With other brands, many customers go a shade lighter. With our more natural look, you’re safe going with your color. Keep in mind that the longer you leave it in, the darker result you’ll get -- there’s more on that in the instruction manual.

If you're switching from the drugstore brand dye, here's a chart showing how to match their products to Simpler Hair Color

Will the results be natural-looking?

Yes. Our hair color is formulated in the USA using premium ingredients that result in a natural look, guaranteed. Be sure to choose a shade close to your natural color and follow our usage instructions.

How many uses will I get from 1 can?

Each can dispenses enough product (i.e. dye & developer) to fill around 20 comb-brushes. The average user should get at least 4-5 uses, and likely more, depending on the amount of hair, beard, or grays.

Can I use this for my beard, hair, and touch-ups?

Yes! SIMPLER Hair Color works for your hair, beard, and touch-ups.

How long does it last?

SIMPLER Hair Color is a permanent dye. That means it should stay on your hair or beard permanently, or until you have new white/gray growth. Most guys will want to reapply every haircut or beard trim.

I have had allergic reactions to other dyes. Can I use this?

Most hair dyes contain “Para Phenylenediamine,” or PPD for short. PPD is a relatively cheap and strong dye, so it is the most widely used dyeing agent on the market. However, it is also known to cause irritation and allergic reactions in some users; one study reported that it is the commonest cause of hair dye contact dermatitis.(1)  Instead of PPD, we formulate our product with the dyeing agent Toluene-2-5-Diamine Sulfate, or “TDS.”, which is far more expensive for us to source, but we chose it because in a study,  Dr. Andrew Scheman and colleagues concluded that more than half of patients allergic to PPD will tolerate hair dyes using TDS instead.(2)

But some people can still have a reaction to TDS, so always read and follow the Instructions before using SIMPLER Hair Color, including doing a skin sensitivity test before you use the product.

If you are concerned about a possible reaction, you may wish to consult with your doctor or dermatologist.

(1) Krishna Sumanth Mukkanna, Natalie M. Stone, John R. Ingram: Paraphenylenediamine allergy: current perspectives on diagnosis and management, Journal of Asthma and Allergy 2017:10 9-15

(2) A. Scheman, et al.: Alternative hair-dye products for persons allergic to paraphenylenediamine, Dermatitis. 2011 Jul-Aug.; 22(4):189-192 (reporting that about 57% of patients allergic to PPD will tolerate newer hair coloring products using TDS and concluding that TDS-based products “represent the first cosmetically elegant alternative hair-dye products for individuals allergic to PPD”).

How is it gentler on my skin?

Most hair dyes contain “Para Phenylenediamine,” or PPD for short. PPD is a relatively cheap and strong dye, so it is the most widely used dyeing agent on the market. However, it is also known to cause irritation and allergic reactions in some users; one study reported that it is the commonest cause of hair dye contact dermatitis.(1)  Instead of PPD, we formulate our product with the dyeing agent Toluene-2-5-Diamine Sulfate, or “TDS.”, which is far more expensive for us to source, but we chose it because in a study,  Dr. Andrew Scheman and colleagues concluded that more than half of patients allergic to PPD will tolerate hair dyes using TDS instead.(2)

But some people can still have a reaction to TDS, so always read and follow the Instructions before using SIMPLER Hair Color, including doing a skin sensitivity test before you use the product.

If you are concerned about a possible reaction, you may wish to consult with your doctor or dermatologist.

(1) Krishna Sumanth Mukkanna, Natalie M. Stone, John R. Ingram: Paraphenylenediamine allergy: current perspectives on diagnosis and management, Journal of Asthma and Allergy 2017:10 9-15

(2) A. Scheman, et al.: Alternative hair-dye products for persons allergic to paraphenylenediamine, Dermatitis. 2011 Jul-Aug.; 22(4):189-192 (reporting that about 57% of patients allergic to PPD will tolerate newer hair coloring products using TDS and concluding that TDS-based products “represent the first cosmetically elegant alternative hair-dye products for individuals allergic to PPD”).

What if it doesn't work for me?

Every order is covered by our 60-day money-back guarantee. If you don't love your results, contact us at info@simplerhaircolor.com and we'll make it right.

Can I pause or cancel my subscription?

Yes. You can pause, skip a delivery, or cancel anytime from your account page. No phone calls, no hassle.

60-Day Money-Back Guarantee

Try SIMPLER risk-free for 60 days. If you are not happy, contact us. If we cannot make it right, you keep the full box and receive a refund.

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