
The Easiest Way to Eliminate Gray
          
          Mess-Free Application
No Mixing, No Drips — Just Brush and Go
          
          Gentler† Ingredients
No PPD, no ammonia and no parabens
          
          Eliminates Grays
Seamless Gray Coverage for a Natural Look
          
          Long-lasting, Natural Look
Color that lasts until your new grays grow in
HOW IT WORKS
    
    
      
    
    
      
  HEAR FROM THOSE WHO ALREADY MADE HAIR COLOR EASY
          
          
            
          
          
          
        
          
          
            
          
          
          
        
          
          
            
          
          
          
        
          
          
            
          
          
          
        
  
  How We're Different
        
                    
                
                        
                            
                        
                    
                        
                        Drugstore Dyes
                    
                  
                  
                      
                      
                      
                      
                    
                      
                      
                    
                
                
                
              
              
              
        
     
        













            

      
    
              
            
          
            
