How it Works - Old

The Easiest way to Eliminate Gray


based on 432 reviews

It's your only face.
Let's treat it right.

Healthier Ingredients

We never use harmful ingredients found in most dyes like PPD, Ammonia, Parabens, Lead Acetate, Isobutane, Resorcinal, and Gluten.

Natural Looking

Our hair color is formulated in Italy using premium ingredients that result in a much more natural look, guaranteed.

No Animal Cruelty

The hair and beard dying industry has been pretty cruel to animals. We don't want any part of that. We're committed to never doing any Animal Testing or Animal Cruelty.

Your Box Includes 

  • Color can
  • Comb + brush in one
  • Stain guard
  • Wipe
  • Reusable gloves
  • Instruction manual
  • Pouch

400+ Reviews



We believe in creating personal care products that are easier to use, healthier for your body, and make you feel confident. Every product we make is meticulously crafted to keep you looking your best.

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FREE Shipping & FREE Returns

We're so confident you'll love our product, we'll pay you back 100% of the cost, including shipping & tax if you don't.